AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Utilities Apps on iOS in the UK
An overview of the top 5 utilities apps on the iOS platform in the UK for Q1 2024, highlighting download and user trends. Insights provided by Sensor Tower.
In the first quarter of 2024, the utilities category on iOS in the United Kingdom saw varying trends among the top applications. Here's a snapshot of their performance, with rounded figures for a clearer perspective.
NordVPN: VPN Fast & Secure maintained a steady revenue around $80K-$95K, with notable peaks at the end of January and early March. Downloads ranged from roughly 13K to 16K, while weekly active users fluctuated between 142K and 154K, peaking in mid-February.
Cleanup: Phone Storage Cleaner showed consistent revenue in the $40K-$50K range, with an exceptional rise at the end of January. Downloads saw a significant drop from 27K in the first week to around 7K by the end of March. Active users started at 71K, decreasing to 51K over the quarter.
Norton 360 Security & VPN experienced a revenue trend that started at about $15K and saw a rise to nearly $24K by the end of March. Downloads were modest, beginning at 3.2K and reaching up to 2.8K, while weekly active users saw a low in late February at 97K, later recovering to 112K.
Free VPN by Free VPN .org™ had revenues that generally hovered around the $16K-$20K mark. Downloads saw a high of 20K in the first week of January, with significant spikes in early February and early March. Active users started at 29K, dipping to 19K by the end of the quarter.
Carista OBD2, with smaller numbers, showed revenues ranging from around $10K to $18K, spiking towards the end of January and February. Downloads were low, mostly in the double digits, but with a noticeable increase to 194 in the last week of March.
For more insights and detailed analytics on app performances, Sensor Tower's comprehensive reports and tools provide in-depth data for market analysis.
