Q1 2024 iOS Utilities App Performance in Brazil: Sensor Tower Data Insights

During the first quarter of 2024, the Utilities category on the iOS platform has seen varying performance among the top 5 applications in Brazil. Sensor Tower provides a detailed analysis of downloads, revenue, and weekly active users, painting a clear picture of the market dynamics.

Cleaner Guru: Cleaning App observed a steady revenue trend with a slight increase from $26K to $36K over the quarter. Downloads showed a peak of 26K in late January, followed by a general decline to 17K by the end of March. Weekly active users mirrored this trend, peaking at 23K and ending at 19K.

The second app, Cleanup: Phone Storage Cleaner, from Turkey, showed a more notable revenue growth from $23K to $38K. Downloads peaked at 41K in mid-February but dropped to 9K towards the end of March. Weekly active users had a high of 392K and remained stable with only a slight decrease to 354K.

For Phone Cleaner・AI Clean Storage, revenue fluctuated mildly between $19K and $23K. Downloads and weekly active users followed a downward trend, with downloads starting at 8K and ending at 6K, and active users declining from 17K to 12K.

Cleaner: Phone Storage Cleanup showed a revenue increase from $5K to $16K. Downloads, however, displayed a more erratic pattern, with an initial spike to 14K, a few fluctuations, and a drop-off to 4K. This app did not report weekly active users data.

Lastly, Assistant AI: Open Chatbot AI saw its revenue peak in early February at $13K before falling to $6K by the quarter's end. Downloads experienced a sharp decline from 3K to just 40, while weekly active users showed a gradual decrease from 175K to 163K.

For more in-depth insights and app performance analytics, Sensor Tower's platform offers a comprehensive overview of the market trends.