AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in South Africa: Q1 2024 Performance
In Q1 2024, South Africa's top iOS shopping apps saw varying trends in downloads and active users, with notable performances from apps like Temu and SHEIN.
The first quarter of 2024 witnessed diverse performances among the top shopping apps on iOS in South Africa. Here's a detailed look at the weekly trends in downloads and active users for the leading apps, based on data from Sensor Tower.
Temu: Shop Like a Billionaire showed a significant upward trend in downloads, starting with 1.4K in early January and peaking at nearly 29.5K by the end of March. Active users also saw a substantial increase, beginning at approximately 11.2K and rising to 57.3K by the end of the quarter.
SHEIN - Shopping Online experienced a more fluctuating pattern in downloads, with a high of 31.7K in the second week of January, eventually decreasing to 11.8K by the end of March. Active users, however, maintained a steady growth, moving from 181K at the start of the quarter to about 216K by the end.
Takealot - Mobile Shopping App had a relatively stable download trend, ranging between 6.2K and 8.0K throughout the quarter. The app's active users fluctuated slightly but remained around the 100K mark, ending the quarter with approximately 100.2K active users.
bash™ showed a consistent download rate, starting at 7.5K and maintaining around 7.0K towards the end of March. Active users remained steady throughout the quarter, with figures hovering around 89K to 90K.
Checkers Sixty60 experienced a varied download trend, beginning with 6.0K and peaking at 7.7K in mid-February, before settling at 6.1K by the end of March. Active users followed a similar pattern, starting at 61K and ending the quarter with approximately 62K.
These insights provide a snapshot of the shopping app landscape in South Africa for Q1 2024. For more detailed analytics and trends, visit Sensor Tower.
