AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Sweden, Q1 2024
Discover the performance of the top shopping apps on iOS in Sweden for Q1 2024. The data, sourced from Sensor Tower, highlights trends in downloads and active users.
In the first quarter of 2024, the top five shopping apps on iOS in Sweden showcased diverse trends in downloads and active users. Here's a detailed look at their performance:
Temu: Shop Like a Billionaire experienced a fluctuating trend in weekly downloads. Starting with approximately 35K downloads in the first week of January, it peaked at around 65K in the week of January 22. However, it saw a dip to about 27K in early February, followed by a gradual rise, closing the quarter at roughly 36K downloads. The app also maintained a strong active user base, starting at 381K and increasing steadily to reach around 475K by mid-March.
Lidl Plus saw a significant increase in weekly downloads over the quarter. Beginning with 4.6K downloads in early January, it surged to nearly 16K by mid-March. The app's active users also grew consistently, starting at 76.7K and reaching approximately 88K by the end of the quarter.
SEPHORA - Maquillage, Parfum showed an interesting pattern in weekly downloads. It started with a modest 147 downloads in mid-January, spiking to over 20K by the end of the month. However, downloads decreased to around 4.2K by the end of March. Active users followed a similar trend, starting at 118 and peaking at 17.4K in early March, before settling at around 11.5K by the end of the quarter.
IKEA maintained relatively stable download numbers throughout the quarter. Starting at 5.5K in the first week of January, downloads peaked at 8.2K in late January, then hovered around 4.3K to 5.5K for the remainder of the quarter. Active users showed a slight increase, starting at 27.4K and ending at around 26K.
SHEIN - Shopping Online demonstrated steady growth in both downloads and active users. Weekly downloads started at 5.4K in early January and rose to approximately 6.7K by the end of March. The app's active users saw significant growth, starting at 279K and reaching over 404K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
