AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Sweden, Q1 2024
Discover the performance trends of the top 5 shopping apps on iOS in Sweden for the first quarter of 2024, including weekly downloads, active users, and revenue.
In the first quarter of 2024, the top 5 shopping applications on the iOS platform in Sweden showcased varied performance trends. Below, we delve into the weekly downloads, active users, and revenue for each app, based on data from Sensor Tower.
Temu: Shop Like a Billionaire experienced significant fluctuations in weekly downloads, starting at 35.2K in early January and peaking at 65.6K in the week of January 22. The downloads later showed a dip, reaching a low of 27.5K in early February, but recovered to 53.5K by mid-March. Active users for the app demonstrated a consistent increase, beginning at 381K and reaching up to 474.6K by March 18.
Vinted: Sell vintage clothes saw a steady increase in weekly downloads, starting from 14.1K in the first week of January and peaking at 32.4K by January 22. After a slight dip in February, downloads picked up again, peaking at 28.2K in mid-March. Active users mirrored this trend, beginning at 151.2K and reaching a high of 174.5K by March 18.
Lidl Plus had a steady growth in downloads, starting at 4.6K in early January and peaking at 15.9K by mid-March. Active users for the app remained relatively stable, ranging from 76.7K to 88.2K throughout the quarter.
Sellpy - Shop Second Hand showed consistent performance in downloads, with numbers starting at 5.4K and reaching up to 7.8K by the end of February. Active users for the app remained stable, starting at 89.2K and increasing to 95.2K by the end of March.
SEPHORA - Maquillage, Parfum saw a dramatic increase in downloads, starting from 147 in mid-January and peaking at 20.7K by the end of January. Downloads then fluctuated, reaching a low of 4.2K by the end of March. Active users followed a similar pattern, starting at 118 and peaking at 17.4K by early March.
For more detailed insights and data, visit Sensor Tower.