AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in New Zealand Q1 2024
Discover how the top 5 shopping apps performed on iOS in New Zealand during Q1 2024, based on data from Sensor Tower.
During the first quarter of 2024, the top 5 shopping apps on iOS in New Zealand showed varying trends in downloads and active users, according to Sensor Tower data. Here's a closer look at the performance of each app.
Temu: Shop Like a Billionaire had consistent downloads, starting the quarter with approximately 12K downloads in the first week of January and peaking at about 13K in the second week. However, downloads saw a slight decline towards the end of the quarter, dropping to around 9.3K in the final week of March. Active users for the app started at 143K and rose steadily, peaking at roughly 162K in mid-March before settling at 157K by the end of the quarter.
Everyday Rewards experienced a significant increase in downloads, starting from 9K in late January and reaching around 13K in early February. The app maintained a stable download rate throughout the quarter, ending with approximately 10K downloads in the last week of March. Active users for Everyday Rewards saw a notable climb, beginning at 4.4K in late January and rising steadily to 27K by the end of March.
MILKRUN observed fluctuating download numbers throughout the quarter. Downloads began at around 1.6K in the first week of January, surged to 6.5K in mid-February, and then tapered off to approximately 3.4K by the end of March. Active users also showed a rising trend, starting at 3.3K at the beginning of January and peaking at 9.1K in mid-March before slightly declining to 8.2K in the last week of the quarter.
SHEIN - Shopping Online maintained relatively stable download numbers throughout the quarter. The app started with 3.5K downloads in the first week of January and ended with a similar figure of 3.7K in the last week of March. Active users for SHEIN hovered around the 52K mark, with minor fluctuations, peaking at 55K in the second week of January and ending the quarter at 53K.
New World NZ saw its downloads increase notably. Starting at 2.2K in the first week of January, downloads peaked at 4.7K in early February before stabilizing around 2.9K by the end of March. Unfortunately, active user data for New World NZ was not available for this analysis.
For more detailed insights and further data, visit Sensor Tower.
