AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Shopping Apps on iOS in Latin America
An overview of the first quarter's performance for the leading iOS shopping applications in Latin America, showcasing download trends and user engagement.
Latin America's iOS platform saw varying trends among its top shopping applications during the first quarter of 2024. Sensor Tower's data provides insight into the downloads and weekly active users for these popular e-commerce platforms.
Temu: Shop Like a Billionaire saw its downloads dip initially from 387K in the first week to 308K in the sixth week, before spiking to 417K by the quarter's end. Weekly active users steadily increased from 1.9M to 2.3M, indicating growing engagement over time.
SHEIN - Shopping Online experienced a slight decrease in downloads, starting at 319K and fluctuating to 264K by the end of the quarter. Active users peaked at 7.1M in the second week, with a slight downtrend to 6.7M in the final week.
Mercado Libre: Compras Online had its highest downloads at 304K in the second week, but by the quarter's close, downloads had fallen to 185K. Weekly active users began at 7.3M and showed a slight decrease, ending the quarter at 7.2M.
Shopee Brasil - Frete Zero downloads peaked in the second week at 215K, after which numbers saw a general decline to 131K. However, weekly active users reached a high of 4.5M in the eleventh week, despite concluding the quarter at 4.3M.
Amazon Shopping maintained a relatively steady download rate, starting at 149K and ending at 128K, with a spike to 164K in the eleventh week. Its weekly active users showed a slight downward trend, starting at 3.2M and reducing to just under 3M by the quarter's end.
For more insights on app performance and trends, Sensor Tower's comprehensive data offers detailed analysis of the e-commerce app landscape.