Top 5 Shopping Apps on iOS in Kenya Q1 2024

In the first quarter of 2024, the performance of the top 5 shopping apps on iOS in Kenya shows varying trends in downloads and active users. Here's a closer look at how these apps fared:

Alibaba.com experienced a steady decline in weekly downloads, starting at 1.1K in the first week of January and dropping to 854 by the end of March. Active users showed more stability, with numbers fluctuating around 22K to 23K throughout the quarter.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at 967 in the last week of March, up from 727 in early January. Active users also demonstrated growth, rising from 6.3K to 7.2K over the three months.

Jumia Online Shopping displayed a consistent pattern in weekly downloads, maintaining figures around 600-900. Active users increased from 5.9K to 6.9K over the quarter, indicating a steady engagement.

MAF Carrefour Online Shopping had a fluctuating download trend, with peaks and troughs throughout the quarter, ending at 764 downloads in the last week of March. However, active users saw a decline from 2.3K to 1.8K, suggesting a drop in user engagement.

Kilimall faced a downward trend in weekly downloads, starting at 857 in January and decreasing to 551 by the end of March. The data on active users for Kilimall was not available.

These insights are derived from Sensor Tower's data. For more detailed analytics and further insights, visit Sensor Tower.