Top 5 Shopping Apps on iOS in Europe for Q1 2024

In the first quarter of 2024, the top shopping apps on iOS in Europe showed varying trends in downloads and active users. Here's a closer look at the performance of Temu: Shop Like a Billionaire, SHEIN - Shopping Online, Vinted: Sell vintage clothes, Lidl Plus, and Trendyolmilla.

Temu: Shop Like a Billionaire saw a strong start with weekly downloads peaking at around 1.4M in mid-January. However, downloads showed a slight decline into February, stabilizing around 1.1M by the end of March. Weekly active users followed a positive trend, starting at 10.9M and steadily increasing to approximately 12.7M by the end of the quarter.

SHEIN - Shopping Online experienced a significant surge in weekly downloads, especially in March, reaching over 1.1M in the final week. Active users also saw a notable increase from 9.7M at the beginning of January to nearly 14.7M by the end of March.

Vinted: Sell vintage clothes maintained a consistent download rate, with a slight peak in early February at around 442K. Active users showed steady growth, starting from 6.4M at the beginning of January and reaching around 6.6M by late March.

Lidl Plus demonstrated a gradual increase in weekly downloads, peaking at approximately 292K in the last week of March. The app's active user base also grew steadily from 3.6M at the start of the quarter to about 4.1M by the end.

Trendyolmilla saw a more fluctuating pattern, with downloads peaking at around 262K in late January and then gradually declining to around 184K by the end of March. Despite this, active users showed a consistent upward trend, increasing from 311K in January to nearly 697K by the end of the quarter.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.