AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Denmark for Q1 2024
An overview of the performance of the top 5 shopping apps on iOS in Denmark during the first quarter of 2024, including trends in downloads and active users.
In the first quarter of 2024, the top 5 shopping apps on iOS in Denmark exhibited varied performance trends. Here’s a closer look at their weekly downloads and active user metrics:
Temu: Shop Like a Billionaire saw a consistent download rate with some fluctuations. Downloads started at around 26.4K in early January, dipped to 20.1K by early February, and then peaked at 27.6K in mid-March. Active users demonstrated a steady increase, starting at approximately 126.5K and reaching 177K by the end of March.
Vinted: Sell vintage clothes experienced a gradual increase in downloads, starting at 7.9K in the first week of January and rising to 16K by mid-March. Active users also grew steadily, beginning at around 51.2K and climbing to 89.8K by the end of the quarter.
Lidl Plus showed significant growth in downloads, starting at 3.1K in the first week of January and peaking at 11.8K in mid-February. Active users followed a similar upward trend, beginning at 104.7K and reaching approximately 134K by the end of March.
Netto+ | Scan&Go saw moderate growth in downloads, starting at 3.3K in early January and peaking at 6.7K in late February. Active users fluctuated slightly but generally increased from 27.2K at the start of January to around 27.6K by the end of March.
SEPHORA - Maquillage, Parfum had a varied download trend, starting with just 99 downloads in mid-January and peaking at 10.9K by the end of January. Active users showed a similar pattern, starting with 67 users and reaching approximately 10.2K by early February, before experiencing fluctuations and ending at around 6.6K by the end of March.
All data is sourced from Sensor Tower, where more detailed insights can be found.
