AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Switzerland for Q1 2024
The first quarter of 2024 saw significant activity in Switzerland's top shopping apps on iOS, with varying trends in downloads and active user metrics.
The first quarter of 2024 highlighted interesting trends among the top shopping apps on iOS in Switzerland. The data, provided by Sensor Tower, offers insights into the performance of these apps in terms of downloads and active users.
Temu: Shop Like a Billionaire saw a dynamic quarter with weekly downloads peaking at approximately 24.9K in late January. Downloads showed fluctuations but maintained a steady range, ending the quarter around 16.5K. Active users increased from 168.8K at the start of January to a high of 209.8K in mid-March, with a slight dip towards the end of the quarter.
The Fressnapf App experienced a notable surge in early January with weekly downloads jumping to 13.3K by mid-January. Despite a gradual decline, downloads remained above 4K by the end of March. Active users mirrored this trend, starting at 54 and reaching a peak of 28K in early February, then stabilizing around 23K towards the end of the quarter.
Lidl Plus maintained a consistent download rate throughout Q1, with weekly downloads generally ranging between 3.4K and 8.5K. Active users exhibited stability, beginning at 68.8K and slightly increasing to 78.5K by the end of March.
SHEIN - Shopping Online showed a steady increase in weekly downloads, starting at 4K in early January and peaking at 6.9K in the final week of March. Active users followed a similar upward trajectory, growing from 103.9K to 147.2K over the quarter, indicating a strong engagement among users.
Lastly, Supercard had a mixed quarter with downloads peaking at 12.5K in early January and then stabilizing around 3K by the end of March. Active users demonstrated a peak of 42.6K in mid-January before leveling off to approximately 31.5K towards the quarter's end.
For more detailed insights and data, visit Sensor Tower.