Top 5 Shopping Apps on iOS in Central America: Q1 2024 Performance

During the first quarter of 2024, the top five iOS shopping applications in Central America exhibited a range of performance trends in terms of weekly downloads and active users, as reported by Sensor Tower.

Temu: Shop Like a Billionaire started the quarter strong with over 320K weekly downloads, but saw a gradual decline, reaching a low of about 170K in mid-March before rebounding to nearly 295K by the end of the quarter. The app maintained a robust user base, peaking at approximately 1.68M weekly active users in late March.

SHEIN - Shopping Online experienced a steady decline in weekly downloads, starting at around 128K and dropping to about 83K by mid-March, before a slight recovery to approximately 93K. Despite this, its active user base remained relatively stable, fluctuating between 2.07M and 2.26M throughout the quarter.

Mercado Libre: Compras Online showed consistent weekly downloads, starting at roughly 80K and ending the quarter at about 58K. The app’s active users also displayed stability, with minor fluctuations, maintaining an average of around 1.67M users per week.

Amazon Shopping had a steady download rate, beginning the quarter with about 60K downloads per week and slightly declining to approximately 51K by the end of March. Weekly active users remained fairly consistent, ranging from about 1.21M to 1.35M.

AliExpress - Shopping App saw a progressive increase in weekly downloads, starting at around 45K and reaching over 53K by the end of the quarter, with a peak of about 63K in mid-March. The app’s active user count also grew steadily, peaking at approximately 906K in mid-March.

These insights offer a glimpse into the dynamic landscape of shopping apps in Central America, with varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.