AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Belarus: Q1 2024
Explore the performance of the top 5 shopping apps on iOS in Belarus during Q1 2024, including download trends and active user statistics.
The first quarter of 2024 saw interesting trends in the performance of the top 5 shopping apps on iOS in Belarus. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.
WILDBERRIES, a prominent app by Wildberries OOO, demonstrated a fluctuating download pattern throughout the quarter. Starting at 11K downloads in the first week of January, it experienced a dip to 7.4K in the following week but then gradually increased, peaking at approximately 12.1K in early February. By the end of March, weekly downloads stabilized around 11.4K. The app's active user base saw a slight increase from 118K to 120K over the quarter, showcasing consistent engagement.
Озон: онлайн интернет-магазин from OZON.ru had a diverse performance in terms of downloads. Starting at 8.2K downloads in the first week of January, it witnessed a decline, reaching a low point of 3.8K by the end of March. Active users showed a slight decrease from 25.6K to 24.2K mid-quarter but recovered to end at 26K, indicating a resilient user base.
Kufar - объявления Беларуси, published by KUFAR TECH, OOO, maintained a steady download rate, beginning with 3.4K downloads in early January and rising to a peak of 6.4K in mid-March. Active users followed a stable upward trend, increasing from 28.3K to 31.5K by the end of the quarter.
Gold Apple, by Парфюмерный супермаркет «Золотое Яблоко», saw its downloads peak at 6.7K in early March after starting at 4.2K in January. The app's active user base showed an initial increase from 11.2K to 14.8K by early March but eventually dropped to 9.1K at the end of the quarter.
AliExpress: Интернет-магазин had a more modest performance in terms of downloads, starting at 2.1K in January and ending at 1.8K in March. Active users showed a slight decline from 18.6K to 14.9K over the quarter, reflecting a decrease in user engagement.
These insights reflect the dynamic nature of the shopping app market in Belarus. For more detailed analysis and data, visit Sensor Tower.
