AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Brazil - Q1 2024
Explore the performance of the top 5 shopping apps on iOS in Brazil during Q1 2024, including their weekly downloads and active user trends.
During the first quarter of 2024, the top 5 shopping apps on the iOS platform in Brazil showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their metrics:
Shopee Brasil - Frete Zero saw a robust start with weekly downloads peaking at approximately 235K in the second week of January. Although there was a decline in the following weeks, the app consistently maintained downloads above 130K. The number of weekly active users remained strong throughout the quarter, starting at around 4.2M and reaching a high of about 4.5M in mid-March.
Mercado Libre: Compras Online experienced a notable increase in weekly downloads in early January, peaking at nearly 200K. Despite a decrease in subsequent weeks, the app maintained a steady download rate above 100K. Weekly active users showed a slight fluctuation, starting at 4.3M and peaking at around 4.6M in the second week of January before stabilizing at approximately 4.4M towards the end of March.
SHEIN - Shopping Online maintained a steady download rate throughout the quarter, with downloads ranging from 100K to 130K per week. The app's weekly active users showed some fluctuation, starting at around 3.2M and peaking at 3.3M in early March before settling around 3M towards the end of the quarter.
Magalu: compras com descontos had a significant spike in downloads at the beginning of January, with over 200K downloads. However, this number saw a sharp decline, stabilizing around 60K to 70K per week. The app's weekly active users followed a similar trend, starting at nearly 1M and gradually declining to about 600K by the end of March.
Amazon Shopping showed a consistent performance in weekly downloads, peaking at approximately 92K in mid-March. The number of weekly active users remained relatively stable, starting at around 880K and peaking at 930K in early March before slightly declining to approximately 830K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
