Top 5 Shopping Apps on iOS in Bulgaria: Q1 2024 Performance

In Q1 2024, the top 5 shopping apps on iOS in Bulgaria exhibited diverse performance trends in downloads and active users, according to data from Sensor Tower. Here’s a closer look at how each app fared during this period.

Temu: Shop Like a Billionaire saw a consistent increase in weekly downloads, starting from approximately 5.9K in early January and reaching about 9.4K by the end of March. The app’s weekly active users also followed an upward trend, growing from around 18.2K to 28.4K over the quarter.

SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at 4.2K in early January before dropping to 2.8K by the end of March. Despite this, the app maintained a strong user base with weekly active users hovering around 58K to 64K throughout the quarter.

ABOUT YOU Online Fashion Shop showed varied download patterns, with numbers ranging from 1.7K to 3.4K. Its weekly active users saw some fluctuations but generally increased from 22.1K at the beginning of January to 26.5K by the end of March.

BestSecret had a notable peak in downloads in mid-January with 3.4K, but this number tapered off to around 1.6K by the end of the quarter. Active users for this app increased slightly from 7K to about 7.8K over the same period.

Mein dm experienced a significant surge in weekly downloads early in the quarter, reaching 5.4K in the second week of January, but then declined to 836 by the end of March. The app’s active users followed a similar pattern, peaking at 14.6K in early January and then decreasing to 9.1K by the end of March.

These insights, based on Sensor Tower data, highlight the dynamic nature of the shopping app market in Bulgaria. For more detailed insights, visit Sensor Tower.