Q1 2024 Performance of Top Shopping Apps on iOS in Australia

In the first quarter of 2024, the Australian iOS shopping app landscape showed interesting trends in user engagement and downloads, with data provided by Sensor Tower. Here we analyze the top five shopping applications' performance during this period.

Temu: Shop Like a Billionaire experienced fluctuating download numbers, starting at around 93K in the first week of January and peaking at 100K in late February and mid-March. Weekly active users showed an upward trend, rising from 1.03M in the first week of January to 1.21M by the end of March.

Everyday Rewards saw its downloads oscillate, with the highest at approximately 32K in late February, but ended the quarter with a low of 22K. The weekly active users started at about 508K, peaked at 564K in late January, and slightly declined to 510K by the end of March.

For SHEIN - Shopping Online, the downloads remained relatively stable, with a minor dip to 21K in late February from an initial 24K in the first week of January. The weekly active users count for SHEIN saw a steady increase, starting at 445K and growing to 525K by the end of the quarter.

The flybuys app showed a decreasing trend in downloads, from 25K at the beginning of January to 15K by the end of March. The app's active users remained fairly steady, hovering around 350K throughout the quarter, with a slight increase to 362K in late February.

Amazon Shopping downloads saw a general decline from 19K in the first week of January to 15K in the last week of March. Weekly active users experienced a dip from 954K at the start of January to 841K at the end of the quarter.

For more insights into the performance of shopping applications and other mobile app analytics, Sensor Tower provides comprehensive data and trend analysis.