AI Insights · Timothy · April 2024
Top 5 Shopping Apps on iOS in Africa - Q1 2024
Discover the performance of the top 5 shopping apps on iOS in Africa during Q1 2024, including trends in weekly downloads and active users.
The first quarter of 2024 saw interesting trends in the performance of the top 5 shopping apps on iOS in Africa. Here’s a detailed look at the weekly downloads and active user metrics for SHEIN - Shopping Online, Temu: Shop Like a Billionaire, Alibaba.com, Amazon Shopping, and AliExpress - Shopping App. Data is sourced from Sensor Tower, where more detailed insights can be found.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 43.5K in early January and reaching a low of around 29.5K in early February. However, it rebounded towards the end of the quarter, peaking at 36.4K in the last week of March. Active users for this app showed a consistent upward trend, starting from 401K and reaching approximately 472K by the end of the quarter.
Temu: Shop Like a Billionaire saw a significant increase in weekly downloads, starting at 11.8K in early January and peaking at 43.2K in the last week of March. The number of active users also grew steadily, beginning at 62.6K and nearly doubling to 123K by the end of the quarter.
Alibaba.com had more stable download numbers compared to others, starting at 22.5K in the first week of January and slightly decreasing to 17.2K by the end of March. The app’s active users hovered around 280K for most of the quarter, showing minor fluctuations but maintaining a high level of engagement.
Amazon Shopping maintained a consistent download rate throughout the quarter, starting at 15K and ending at around 14.5K. Active users for this app showed a notable increase, starting at 500K and reaching 535K by the end of March.
AliExpress - Shopping App had a steady decline in downloads, beginning at 15.4K in early January and dropping to around 12.6K by the end of March. Active users showed a slight increase over the quarter, starting at 108K and peaking at 114K in mid-March before ending at 113K.
Overall, Q1 2024 showed varied performance for these top shopping apps on iOS in Africa, with some apps experiencing substantial growth in downloads and active users, while others maintained stability. For more detailed insights, visit Sensor Tower.
