Top 5 Navigation Apps on iOS in Bulgaria Q1 2024

In Q1 2024, the top 5 navigation apps on iOS in Bulgaria—Google Maps, Waze Navigation & Live Traffic, Moovit: All Transit Options, Shell: Fuel & Rewards, and TUDA — rides and delivery—showed diverse trends in downloads, revenue, and active users.

Google Maps had a consistent performance in weekly downloads, starting at around 3.4K in early January and ending at approximately 2.9K by the end of March. The platform saw a slight dip mid-quarter but recovered steadily. Active users hovered around 260K weekly, with a slight increase towards the end of the quarter, peaking at about 268K in the last week of March.

Waze Navigation & Live Traffic experienced fluctuations in weekly downloads, starting at 2.2K and ending close to 2.4K. Weekly active users showed a positive trend, increasing from around 84K at the beginning of January to approximately 88K by the end of March.

Moovit: All Transit Options showed steady weekly downloads, starting at around 1.1K and maintaining similar levels throughout the quarter. Weekly revenue observed a peak of about $505 at the beginning of January and saw fluctuations, ending at around $322 by late March. Active users increased from approximately 16.5K in early January to around 17.5K by the end of March.

Shell: Fuel & Rewards saw a decline in weekly downloads from 810 in early January to 560 by the end of March. Active users showed a slightly downward trend, starting at 4.2K in January and ending at around 4K by the end of March.

Lastly, TUDA — rides and delivery had a varied performance in weekly downloads, starting at 592 in early January and ending at 355 by late March.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.