Top 5 iOS Lifestyle Apps in Kenya: Q1 2024 Performance

In the first quarter of 2024, the top 5 lifestyle apps on iOS in Kenya demonstrated varied performance trends. Here's an overview of how these apps fared in terms of downloads, active users, and revenue.

Pinterest experienced relatively stable weekly downloads, fluctuating between approximately 1.4K and 1.6K. Weekly active users remained consistent, starting at around 121K in January and peaking at approximately 124.5K in early March.

MySafaricom App saw a slight decline in weekly downloads over the quarter, starting from 1.4K in early January and ending at around 1.3K by the end of March. Despite the dip, the app maintained a steady user base.

Glovo: Food Delivery and more had a consistent download trend, averaging around 1K weekly downloads throughout the quarter. Active users saw a gradual increase from 12K in January to about 12.3K by the end of March.

Tinder Dating App: Chat & Date reported steady weekly revenue, peaking at $2K in early January and fluctuating between $1.4K and $1.9K for the rest of the quarter. Downloads were stable, averaging around 500 per week. Active users displayed a slight decline from 8.8K in January to 7.7K by the end of March.

Bumble Dating App: Meet & Date showed notable weekly revenue, peaking at $1.9K in late January and maintaining an average of $1.4K throughout the quarter. Weekly downloads ranged from 350 to 450, while active users increased from 6.8K in January to 7.2K in March.

For more detailed insights and trends on these apps, visit Sensor Tower.