Top 5 Lifestyle Apps on iOS in Africa - Q1 2024

In Q1 2024, the top 5 lifestyle apps on iOS in Africa showed diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Pinterest experienced a stable trend in weekly downloads, starting the quarter with around 39.8K and ending with approximately 37.6K. Active users fluctuated slightly but remained robust, starting at roughly 2.54M and peaking at 2.61M in early March.

Tinder Dating App: Chat & Date showed consistent weekly revenue, hovering around $28K to $32K throughout the quarter. Weekly downloads maintained a steady pace, beginning at 16K and ending at 15.9K. Active users saw minor fluctuations, peaking at 280K in early March and ending at 272K.

NGL: ask me anything had a varied performance in weekly revenue, starting the quarter at $2.4K, dipping mid-quarter, and ending at $2.2K. Downloads showed a downward trend initially but picked up towards the end, starting at 17.9K and closing at 13.5K. Active users followed a similar trend, with a low of 41.4K mid-quarter and a high of 47.8K by the end.

HlTV - video & drama demonstrated a significant increase in weekly revenue, starting at $27 and ending at $438. Downloads surged from 4.5K at the beginning to 12.6K by the end of March. Active users also grew substantially, starting at 6.7K and reaching 38.5K by the end of the quarter.

Glovo: Food Delivery and more maintained a steady download rate, beginning with 13.6K and ending with 8.8K weekly downloads. Active users showed slight fluctuations, starting at 93.9K and ending at 90.7K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.