AI Insights · Timothy · April 2024
Top 5 Insurance Apps on iOS in Oceania for Q1 2024
Discover the performance trends of the top 5 insurance apps on iOS in Oceania during Q1 2024, including weekly downloads and active users.
In the first quarter of 2024, the top 5 insurance apps on iOS in Oceania demonstrated varied performance trends in weekly downloads and active users. Here's a closer look at how each app fared:
My Medibank saw a consistent increase in weekly downloads, starting from 3.5K in early January and peaking at 4.9K in mid-March. The app's weekly active users also showed steady growth, rising from 9.3K at the beginning of the quarter to 11.3K by mid-March.
The AAMI App experienced an initial surge in weekly downloads, reaching a high of 6.1K in early March. Active users for the app remained relatively stable, fluctuating slightly around 66K to 70K throughout the quarter.
My NRMA had a modest but steady download rate, with numbers ranging from 3.3K to 4.4K. Active users showed a slight increase, growing from 7.9K in early January to 8.6K by late February, before a small dip to 7.5K at the end of March.
The Suncorp Insurance App had a varied performance in downloads, with a noticeable peak of 3.8K in mid-February, followed by a gradual decline to 1.8K by the end of March. Despite this fluctuation, the app maintained a presence in the market.
nib Health demonstrated a consistent download rate, peaking at 3.1K in mid-March. The app's active users remained stable, starting at 20.4K in early January and reaching 22.7K by mid-March.
These insights are based on data from Sensor Tower, where you can find more detailed analytics on app performance.