AI Insights · Timothy · March 2024
Top 5 Insurance Apps on iOS in Europe for Q1 2024
Explore the performance of the top 5 insurance apps on iOS in Europe during Q1 2024, with insights on downloads and active users.
The first quarter of 2024 saw notable activity among the leading insurance apps on iOS in Europe. Here's a closer look at the performance of the top 5 insurance apps, based on data from Sensor Tower.
Compte ameli by l'Assurance Maladie experienced a consistent number of weekly downloads, fluctuating between 30K and 40K. The app started the quarter with 36K downloads in the first week of January and peaked at 41K in the week of January 22. However, by the end of March, downloads had settled at around 31K. Active users also showed a steady trend, beginning at 153K and peaking at 190K in the week of January 22, before stabilizing around 167K towards the end of the quarter.
Meine AOK by AOK Bundesverband saw an initial decline in downloads, starting at 21K in early January and reaching a low of 12K in mid-March. However, there was a rebound to 19K downloads in the week of March 18. Active users had a slight dip from 94K at the beginning of the quarter to around 87K in mid-March, but ended on a high note at approximately 93K.
The TK-App from Techniker Krankenkasse (TK) showed a similar pattern. Downloads began at 15K and saw gradual fluctuations, peaking at around 16K mid-January before declining to 9K by the end of March. Active users remained relatively stable, starting at 100K and maintaining a similar level throughout the quarter, ending at about 95K.
Admiral Insurance from Admiral Group demonstrated a steady increase in downloads. Starting at 11K in the first week of January, the app saw a peak of 16K in late January, maintaining a consistent download rate around 12K to 15K for the rest of the quarter. Active user numbers also showed positive growth, beginning at 64K and reaching 78K by the end of March.
Hastings Direct Insurance by Hastings Direct Limited maintained a consistent download rate of around 11K to 12K for most of the quarter, with a notable peak of 15K in mid-March. Active users started at 39K and experienced a slight increase, ending the quarter with approximately 41K.
These trends highlight the dynamic nature of the insurance app market in Europe. For more detailed insights and further analysis, visit Sensor Tower.
