AI Insights · Timothy · April 2024
Top 5 Finance Apps on iOS in South America for Q1 2024
In Q1 2024, top finance apps in South America on iOS showed varying trends in weekly downloads and active users, with some apps experiencing significant growth.
In the first quarter of 2024, the performance of the top five finance apps on the iOS platform in South America reflected diverse trends, according to data from Sensor Tower. Below is an overview of each app's performance in terms of weekly downloads and active users.
Nubank: Conta, Cartão e mais saw consistent weekly downloads, starting at 154.6K in early January and peaking at 192.8K in the week of January 8. The app maintained high download numbers throughout the quarter, ending at 129.8K in the last week of March. Weekly active users began at 10.2M and reached a peak of 10.7M in mid-March, before declining slightly to 10.1M by the end of the quarter.
Mercado Pago: cuenta digital experienced a steady increase in weekly downloads, starting at 95.3K and peaking at 113.7K in late February. By the end of the quarter, downloads had decreased to 93.9K. The app's active user base showed consistent growth, starting at 3.6M and peaking at 3.9M in early March, before slightly declining to 3.8M by the end of March.
FGTS had fluctuating weekly downloads, beginning at 79.4K in early January and peaking at 109.4K by the end of the month. However, downloads dropped to 71.9K by the end of March. Active users followed a similar pattern, starting at 568K, peaking at 592K in mid-March, and ending at 471K by the last week of the quarter.
CAIXA Tem showed significant growth in weekly downloads towards the end of the quarter. Starting at 44.9K in early January, downloads surged to 278.2K by the last week of March. Active users also saw a notable increase, beginning at 558K and rising to 836.6K by the end of the quarter.
PicPay: Conta, Cartão e Pix had stable weekly downloads, starting at 61.6K and peaking at 78.4K in mid-March, before ending the quarter at 72.3K. The app's active users showed a steady trend, beginning at 1.7M and peaking at 1.8M in early March, before slightly decreasing to 1.7M by the end of March.
These insights, derived from Sensor Tower data, highlight the diverse trends in the finance app market on iOS in South America for Q1 2024. For more detailed analytics and insights, visit Sensor Tower.
