AI Insights · Timothy · April 2024
Top Finance Apps on iOS in Italy - Q1 2024
Discover the performance of the top 5 finance apps on iOS in Italy during the first quarter of 2024, based on data from Sensor Tower.
The first quarter of 2024 saw significant activity in the Finance category on iOS in Italy. Here’s a detailed look at the performance of the top 5 finance apps, based on data from Sensor Tower.
PosteID experienced a notable fluctuation in its weekly downloads. The downloads peaked at around 32.7K in the week of January 8 and saw a slight dip towards the end of February, bottoming out at approximately 19.5K in the week of March 11. However, the app rebounded strongly with 32.6K downloads in the last week of March. Active users showed a similar trend, starting at 904.7K in the first week of January, peaking at 1.05M the following week, and finally settling at 831.6K by the end of the quarter.
PayPal - Send, Shop, Manage maintained a fairly steady performance in terms of weekly downloads, ranging between 18K and 20K for most of the quarter. A significant increase was noted in the last week of March, with downloads surging to 33.6K. The weekly active users remained relatively stable, fluctuating slightly but staying around the 210K to 230K range throughout the quarter.
Poste Italiane saw a decline in weekly downloads from 30.5K in the second week of January to a quarter-low of 13.8K in mid-March. However, the app witnessed a recovery, ending the quarter with 20.8K downloads. Active users also showed a declining trend from 76.3K in early January to 57.8K in mid-March, before climbing back to 67.9K by the end of March.
Postepay showed consistent weekly downloads, mostly ranging between 17K and 20K. A notable spike occurred in the last week of March, with downloads reaching 22.1K. The app's active users started the quarter at 597.6K, saw a slight dip to 561.5K by the end of March, indicating a relatively stable user base.
Revolut: Send, spend and save had a consistent upward trend in weekly downloads, starting at 15.4K in the first week of January and peaking at 27.7K in the last week of March. The active users also showed positive growth, starting at 182.6K and reaching 190.6K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
