AI Insights · Timothy · March 2024
Top 5 Finance Apps on iOS in the US: Q1 2024 Performance
Explore the performance of the top 5 finance apps on iOS in the United States for Q1 2024, including trends in downloads, revenue, and active users.
In the first quarter of 2024, the top 5 finance apps on iOS in the United States showcased varying trends in downloads, revenue, and active users. Here's a detailed look at their performance based on Sensor Tower data.
QuickBooks Self-Employed had a mixed quarter. Weekly revenue started strong at around $585K in the first week of January but gradually declined to approximately $391K by mid-March. Downloads peaked at over 8K by the end of January before tapering off to around 5.3K in early March. Active users saw a slight decline from 55.6K to 51.5K over the quarter.
MileIQ: Mileage Tracker & Log demonstrated a steady performance. Weekly revenue fluctuated, peaking at around $348K in the last week of March. Downloads maintained a consistent range, hovering around 11K to 13K throughout the quarter. Active users remained relatively stable, averaging around 135K to 145K.
EveryDollar: Personal Budget experienced significant fluctuations. Weekly revenue varied greatly, starting at $56K and peaking at approximately $114K in mid-January. Downloads saw a high of 45K in the first week of January, declining to around 23K by the end of March. Active users ranged from 242K to 265K, showing a slight upward trend towards the end of the quarter.
Rocket Money - Bills & Budgets had a strong start but saw some declines. Weekly revenue began at around $88K, dipping to about $43K by the end of January, then recovering to around $75K by late March. Downloads were initially high at over 411K in the first week of January, gradually decreasing to around 86K by the end of March. Active users followed a similar trend, starting at 1.4M and decreasing to around 1.1M.
Copilot: Track & Budget Money showed varied performance. Weekly revenue peaked at approximately $134K by the end of January but dropped to around $32K by mid-March. Downloads started at 22K in early January, hitting a low of around 7.3K in mid-February before rebounding to 14K by the end of March. Active users saw a gradual increase from 49K to about 53K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
