Top 5 Apparel Apps on iOS in South Africa for Q1 2024

During the first quarter of 2024, the top 5 apparel applications on iOS in South Africa demonstrated varying trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable decline in weekly downloads from 31.7K in the first week of January to approximately 11.8K by the end of March. However, its weekly active users experienced a steady increase, peaking at around 215.8K in the last week of March.

MyRunway SA Fashion Shopping had a fluctuating download trend. Starting at 2.3K downloads in the first week of January, the app saw a peak of about 4.2K in late January before dropping to 2.5K by the end of March.

FARFETCH - Shop Luxury Fashion experienced a moderate download trend, beginning the year with 3.8K downloads and ending the quarter at approximately 2.6K. The app’s active users fluctuated, peaking at around 6.5K in early January and stabilizing at around 5K by the end of March.

Nike: Shoes, Apparel, Stories maintained a consistent download rate throughout the quarter. Starting at 2.9K downloads in early January, it peaked at about 3.2K in early March. Active users for Nike saw a gradual increase, reaching approximately 28.4K by the end of March.

adidas: Shop Shoes & Clothing showed a steady download trend, beginning the quarter with 2.2K downloads and peaking at around 2.7K in mid-March. The active users for adidas also saw an upward trend, increasing from 9.7K in early January to approximately 11.4K by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower.