AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Uruguay: Q1 2024 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Uruguay during Q1 2024, including download rates and active user metrics.
In Q1 2024, the top 5 apparel apps on iOS in Uruguay showcased varied performance trends. Here's an overview based on data from Sensor Tower:
SHEIN - Shopping Online saw a progressive increase in weekly downloads, starting from just over 1K in early January and peaking at 1.8K in the week of January 22. The app maintained a consistent number of weekly active users, starting at 19.2K in early January and ending the quarter with 21.8K.
ZARA experienced a stable download rate, fluctuating between 235 and 324 downloads per week throughout the quarter. The active user base also remained steady, starting at 2.5K and slightly decreasing to 2.4K by the end of March.
FARFETCH - Shop Luxury Fashion showed a notable increase in weekly downloads, beginning at 141 in the first week of January and increasing to 367 by the end of March. Active users followed a similar upward trend, growing from 405 in the first week to 621 in the final week of the quarter.
Whering: Your Digital Closet had a varied download pattern, with a notable peak of 228 downloads in the last week of February. Active users steadily increased from 717 in early January to 992 by the end of March.
Finally, BERSHKA maintained a relatively stable download rate, hovering around the 70-100 range. Active users remained consistent throughout the quarter, ranging from 199 to 223.
For more detailed insights and data, visit Sensor Tower.
