Q1 2024 Performance of Top iOS Apparel Apps in the US

The first quarter of 2024 has seen varied performances among the top iOS apparel applications in the United States. Sensor Tower provides a deeper look into the download numbers and weekly active users, reflecting the engagement trends for these applications.

SHEIN - Shopping Online maintained strong growth in downloads, starting the quarter at 349K and peaking at 664K by the end of March. Weekly active users also showed a consistent upward trend, beginning with 12M and reaching nearly 14M.

Nike: Shoes, Apparel, Stories experienced a fluctuating download trend, kicking off with 152K and dipping to 117K towards the end of the quarter. Active users saw a high of 2.7M in late January but faced a slight decline to 2.6M by the quarter's close.

GOAT – Sneakers & Apparel downloads fluctuated, witnessing a peak of 93K in the first week of January and a low of 65K in the last week of March. The app's active users started at 1.6M and experienced a decline, finishing the quarter with 1.3M.

Depop | Buy & Sell Clothing showed relative stability in downloads, hovering around 50K throughout the quarter. Weekly active users increased from 786K in the first week to over 1M by the end of March, indicating a growing user base.

Lastly, Fashion Nova saw its downloads begin at 44K and exhibit some variability, concluding the quarter with 40K downloads. Weekly active users remained fairly stable, starting at 272K and slightly decreasing to 261K by quarter's end.

The data from Sensor Tower indicates that while some apps have seen growth in user engagement, download trends can vary significantly, even within the same sector and time frame. For more detailed insights, Sensor Tower's platform offers a comprehensive analysis of these trends.