Top 5 Apparel Apps on iOS in Turkey Q1 2024

In the first quarter of 2024, the top 5 apparel applications on the iOS platform in Turkey showed varied performance trends in weekly downloads and active users. Here’s a closer look at each app’s metrics, based on data from Sensor Tower.

Trendyol: Fashion & Trends saw a consistent performance in weekly downloads throughout the quarter. Starting strong with around 61K downloads in the first week of January, it peaked at approximately 73K in mid-March. The app maintained a robust user base, with weekly active users fluctuating between 5.3M and 5.7M, showing a slight increase toward the end of the quarter.

DeFacto - Clothing & Shopping experienced a steady increase in weekly downloads, beginning at 22K in early January and reaching 31K by the end of the month. However, downloads dipped slightly in February, stabilizing around 23K to 25K in March. The active user base also reflected growth, starting at 103K and climbing to 119K by the end of March.

SHEIN - Shopping Online demonstrated significant growth in weekly downloads, starting at 5.6K in early January and surging to 36K by the end of March. Its weekly active users followed a similar trend, beginning at 202K and peaking at 529K in mid-March before slightly dropping to 472K by the end of the month.

ZARA showed a varied download trend, starting high with 42K downloads in the first week of January, then experiencing a dip to around 14K to 18K for the remainder of the quarter. Active users mirrored this trend, with an initial count of 176K dropping to about 118K to 129K throughout the quarter.

PULL&BEAR experienced fluctuations in weekly downloads, starting strong at 52K in the first week of January, then dropping to about 8K to 10K for the rest of the quarter. Active users showed a slight decline from 53K to around 33K by the end of March.

For more detailed insights and data, visit Sensor Tower.