Top 5 Apparel Apps on iOS in Sweden Q1 2024

In the first quarter of 2024, the top 5 apparel apps on iOS in Sweden showcased diverse trends in downloads and active user engagement. Below is a detailed look at the performance of each app, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, which started at about 5.4K in early January and peaked at roughly 6.7K by the end of March. Simultaneously, the weekly active users saw a consistent rise from around 279K to over 404K.

Zalando – Online fashion maintained a moderate download rate, starting the quarter at approximately 2.4K per week and ending at about 3.1K. However, the weekly active users displayed a slight decline from around 92.7K at the beginning of January to about 82.7K by the end of March.

H&M - we love fashion saw a notable spike in downloads, particularly in late January, reaching around 4.7K weekly downloads before stabilizing at roughly 2.4K by the end of the quarter. Active users fluctuated but showed a general downward trend, starting at about 73.5K and ending at approximately 67.8K.

ZARA had a consistent performance in downloads, with numbers ranging from approximately 1.3K to 1.5K throughout the quarter. The weekly active users also remained relatively stable, fluctuating around the 30K mark with a slight increase towards the end of March.

CIDER - Clothing & Fashion experienced a decrease in weekly downloads from around 1.9K in early January to about 1.2K by the end of the quarter. Weekly active users showed minor fluctuations but remained around 12K throughout the period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.