AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Russia: Q1 2024 Performance
In Q1 2024, the top 5 apparel apps on iOS in Russia showcased varied performance, with notable trends in weekly downloads and active users.
Throughout the first quarter of 2024, the top 5 apparel applications on iOS in Russia exhibited diverse trends in downloads and active user metrics. Here’s a closer look at their performance:
SHEIN - Shopping Online saw a significant spike in weekly downloads, peaking at 22.2K in the final week of March. Weekly active users also surged, reaching approximately 186K in the same period. This marked a robust increase from early January figures.
ZARA maintained a consistent download rate, with a slight peak at 2.4K in mid-March. Active user numbers fluctuated, peaking at around 6.9K in early February before declining towards the end of the quarter.
MANGO - Online fashion experienced relatively steady weekly downloads, with a minor peak of 2.1K in mid-March. Active users showed a gradual increase, reaching approximately 11.3K in the same timeframe.
ASOS - Discover Fashion Online had a more volatile download pattern, with a notable peak at 1.6K in late January. Active user numbers were highest in late January at around 5.3K, followed by a gradual decline throughout the quarter.
Trendyol: Fashion & Trends showed a consistent increase in weekly downloads, peaking at 1.7K in late February. Active users remained relatively stable, with a minor peak of 101K in mid-February.
These insights into the performance of the top 5 apparel apps on iOS in Russia for Q1 2024 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
