Top 5 Apparel Apps on iOS in Portugal: Q1 2024 Performance

In the first quarter of 2024, the top 5 apparel apps on iOS in Portugal showed diverse performance trends in terms of weekly downloads and active user metrics. Here’s a detailed look at their performance:

SHEIN - Shopping Online saw a dynamic quarter with weekly downloads fluctuating between 4.7K and 6.1K, peaking at 6.1K in the final week of March. Active users steadily increased from 210K at the start of January to nearly 299K by the end of March, indicating strong user engagement.

ABOUT YOU Online Fashion Shop experienced a consistent download rate, with weekly figures ranging from approximately 2K to 3.2K. Notably, downloads peaked at 3.2K in early March. Active users remained relatively stable, fluctuating between 29.9K and 35.2K throughout the quarter.

ZARA observed a gradual decline in weekly downloads, starting at 4K in early January and dropping to around 2K by mid-March, before a slight uptick to 2.4K by the end of the month. Active users also saw a downward trend, decreasing from 22.9K in January to around 20K in late March.

Nike: Shoes, Apparel, Stories had a variable download pattern, beginning the quarter with 4.6K downloads and dipping to 1.3K in mid-March, before a small rise to 1.8K in the last week of March. Active users showed a moderate decline from 71.8K in January to 58.5K at the end of the quarter.

H&M - we love fashion experienced a steady increase in downloads, starting at 2.1K in early January and peaking at 3.5K in the final week of March. Active users also trended upwards, growing from 32.3K in January to 35.3K by the end of March.

These insights underscore the varying performance dynamics of leading apparel apps in Portugal. For more detailed analytics and insights, visit Sensor Tower.