Top 5 Apparel Apps on iOS in Poland for Q1 2024

In the first quarter of 2024, the top 5 apparel apps on iOS in Poland demonstrated varied performance trends in terms of downloads, active users, and revenue. Here's a detailed look at how each app fared:

SHEIN - Shopping Online experienced consistent weekly download numbers, starting at 15.5K in early January and peaking at 19.6K mid-month, before stabilizing around 14K to 18K for the rest of the quarter. Active users saw a slight increase from 318K at the start to a high of 348K in mid-March, ending at 329K by the end of Q1.

Zalando – Online fashion showed a steady rise in downloads, beginning at 9.4K in January and climbing to 12.1K by mid-March. Active users also followed an upward trend, increasing from 205K at the start of the quarter to 259K mid-March, before slightly declining to 246K by the end of March.

ABOUT YOU Online Fashion Shop saw fluctuating downloads, with a notable peak at 9.8K in late January and a dip to 3.4K in late February, ending the quarter at 6.4K. Active users showed a similar pattern, peaking at 42.3K in mid-March and closing the quarter at 41.5K.

H&M - we love fashion had steady download numbers, ranging from 5.2K to 7.7K throughout the quarter. Active users hovered around 80K to 90K, with a high of 89K in mid-March and ending at 81K by the end of March.

adidas: Shop Shoes & Clothing displayed significant growth in downloads, especially in March, jumping from around 2K in January to over 30K mid-March, before settling at 7.5K by the end of the quarter. Active users similarly spiked from 22.6K in January to 82.5K mid-March, ending at 56.4K in late March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.