AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in New Zealand Q1 2024
Discover the performance of the top 5 apparel apps on iOS in New Zealand during Q1 2024, with insights on weekly downloads, active users, and more.
In the first quarter of 2024, the top 5 apparel apps on iOS in New Zealand showed varied performance in terms of downloads and active users. The data, provided by Sensor Tower, offers a closer look at the trends for each app.
SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 3.5K in early January and peaking at 3.7K by the end of March. The app maintained a consistent number of weekly active users, fluctuating between 51K and 55K throughout the quarter.
JD Sports experienced a modest download trend, with numbers ranging from 734 to 1.2K per week. Its weekly active users varied slightly, starting at 3.9K in January and ending at 3.4K in March.
Glassons had a notable start with 1.3K downloads in mid-January, but this number gradually declined to around 572 by the end of March. Weekly active users for the app showed a downward trend as well, starting at 10.3K and ending at approximately 9.5K.
Cotton On experienced a stable download pattern, with weekly downloads hovering between 471 and 971. The app's active user count remained relatively steady, starting at 5.1K in January and ending at 4.8K in March.
CIDER - Clothing & Fashion saw a gradual decline in weekly downloads, from 874 in early January to 397 by the end of March. The app's weekly active users also showed a downward trend, starting at 3.4K and ending at 2.7K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.
