AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Netherlands Q1 2024
Reviewing the performance of the top 5 apparel apps on iOS in the Netherlands during Q1 2024, including download and active user trends.
The first quarter of 2024 saw notable trends in the performance of the top 5 apparel apps on the iOS platform in the Netherlands. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for each app.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from approximately 7.5K in early January and peaking at around 12.8K by the end of March. The app's active users also saw an upward trend, growing from about 428K to 475K during the quarter.
Zalando – Online fashion had a more stable performance in terms of downloads, fluctuating between 4K and 6.1K throughout the quarter. Active users for Zalando varied slightly, starting at 143K in early January and maintaining around 127K by the end of March.
C&A Mode Online Shop saw a consistent increase in downloads, starting at approximately 3.5K in January and reaching up to 4.6K by the end of March. The app's active users showed a positive trend as well, growing from about 11.4K to 12.8K over the quarter.
CIDER - Clothing & Fashion had a fluctuating download rate, with numbers starting at around 3.9K in early January and ending at about 3.5K in late March. Active users for CIDER showed a steady increase, starting from 27K and reaching over 30K by the end of the quarter.
Finally, ZARA exhibited a stable download trend, starting at approximately 3.4K in January and maintaining around 3.5K by the end of March. The active user count for ZARA remained relatively stable, starting at 46K and ending at around 43.7K.
For more detailed insights and data, visit Sensor Tower.
