AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Nigeria - Q1 2024
Discover the performance trends of the top 5 apparel apps on iOS in Nigeria during Q1 2024, including download rates and active user statistics.
In the first quarter of 2024, the top five apparel applications on iOS in Nigeria saw varied performance trends. Here’s a detailed look at their weekly downloads and active user metrics.
SHEIN - Shopping Online showed a fluctuating download pattern. The app started the quarter with around 3.6K downloads in the first week of January, experiencing a mid-quarter dip to approximately 1.8K in late February, before recovering to 2.5K by the end of March. Active users for SHEIN saw a gradual decline from 35K in early January to about 31.9K by the end of March.
Miskay experienced a significant spike in downloads, peaking at 3.8K in the week of January 15. However, the numbers dropped sharply to around 157-163 downloads per week by March.
FARFETCH - Shop Luxury Fashion had a steady increase in downloads, starting at around 300 in early January and reaching a peak of 755 in mid-February. Active users also saw a positive trend, growing from 586 in the first week of January to 750 by the end of March.
Fashion Nova - Online Shopping maintained consistent download numbers, fluctuating between 227 and 442 downloads per week throughout the quarter. Active users for Fashion Nova remained relatively stable, hovering around 2.8K to 3.1K.
ZARA experienced steady download rates, starting at 359 in the first week of January and ending with 308 in the last week of March. Active users for ZARA showed minor fluctuations, maintaining an average of around 2.7K throughout the quarter.
These trends highlight the dynamic nature of user engagement and app performance in the apparel sector on iOS in Nigeria. For more insights and detailed analytics, visit Sensor Tower.
