Top 5 Apparel Apps on iOS in Mexico for Q1 2024

During the first quarter of 2024, the top 5 apparel applications on the iOS platform in Mexico exhibited dynamic trends in weekly downloads and active users. This data, sourced from Sensor Tower, provides insights into the performance of these popular apps.

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, starting strong with approximately 111K downloads in the first week of January and gradually decreasing to around 81K by the end of March. The app's weekly active users ranged from 1.9M to 2M throughout the quarter, indicating a consistent user base despite the drop in downloads.

Nike: Shoes, Apparel, Stories experienced a relatively steady download rate, peaking at 33K in mid-February and maintaining around 25K towards the end of March. Weekly active users for Nike hovered around 360K, with minor fluctuations, reflecting stable user engagement.

FARFETCH - Shop Luxury Fashion displayed a downward trend in weekly downloads, starting at 24K in the first week of January and tapering off to nearly 14K by the end of March. Active users also followed a similar decline, from 52K to around 40K over the same period.

adidas: Shop Shoes & Clothing maintained a consistent download rate, averaging around 15K per week, with slight dips and peaks throughout the quarter. The app's active users remained relatively stable, fluctuating between 95K and 103K.

H&M - we love fashion experienced varied weekly downloads, starting at 17K in early January, dipping to 9K in February, and recovering to about 11K by the end of March. Active users showed a gradual increase, from 120K at the start of the quarter to 123K by the end.

For more detailed insights and data, visit Sensor Tower.