Top 5 Apparel Apps on iOS in Lithuania for Q1 2024

In the first quarter of 2024, the top 5 apparel apps on the iOS platform in Lithuania showed varied performance in terms of downloads and active users. Here is a detailed look at their trends:

SHEIN - Shopping Online had notable activity with weekly downloads fluctuating between approximately 1.4K to 2.2K. The highest downloads were recorded in the week of January 15, reaching 2.2K. Despite a dip in February, downloads spiked again to 2.1K in mid-March. Active users remained relatively stable, starting the quarter at 28.8K and peaking at 29.7K in mid-March.

ABOUT YOU Online Fashion Shop saw a gradual increase in downloads, peaking at 1K during the first week of March. Active users showed a positive trend, starting at 9.9K and climbing to 12K by the end of March, indicating growing engagement with the app.

Zalando – Online fashion experienced a steady increase in downloads from 595 in early January to a peak of 766 in mid-March. Active users also saw a rise, starting at 8.8K and reaching 11.1K by early March, before stabilizing around 10.6K towards the end of the quarter.

BestSecret had a more modest performance with weekly downloads ranging from 228 to 403. The app's active users fluctuated between 1.3K to 1.5K, indicating a consistent user base throughout the quarter.

ABOUT YOU Outlet demonstrated a significant surge in downloads, particularly in the last week of March, reaching 4K. Active users also saw a notable increase, from 45 in mid-February to 2.7K by the end of March, suggesting a rapid adoption of the app.

The data for this analysis comes from Sensor Tower. For more in-depth insights and trends, visit Sensor Tower's website.