AI Insights · Timothy · April 2024
Q1 2024 iOS Apparel App Performance in Latin America: Top 5 Brands
An overview of the first quarter of 2024 for the top 5 apparel apps on iOS in Latin America, highlighting downloads and active user trends. For detailed insights, Sensor Tower offers comprehensive data analysis.
The first quarter of 2024 has seen varied performance among the top 5 apparel apps on the iOS platform in Latin America. Here's a brief rundown of their performance metrics, as provided by Sensor Tower.
SHEIN - Shopping Online experienced a slight fluctuation in downloads, starting the quarter with approximately 319K and closing with around 264K. Weekly active users began strong at 6.9M, dipped to 6.4M mid-quarter, and rallied back to 6.7M by the end of March.
adidas: Shop Shoes & Clothing saw a modest increase in downloads, starting at 44K and peaking at around 47K. The weekly active users showed a similar trend, starting at 309K, dipping to 296K, and then rising again to approximately 315K.
FARFETCH - Shop Luxury Fashion had downloads beginning at 39K, decreasing to 25K, and then slightly recovering to 28K by the end of Q1. Its weekly active users mirrored this pattern, starting at 89K, dropping to 75K, and marginally increasing to 74K.
Nike: Shoes, Apparel, Stories showed a decrease in downloads from 32K to 25K throughout the quarter. However, the weekly active users peaked at 380K in mid-February before settling at 359K towards the end of the quarter.
ZARA downloads started at 43K, dropped to 22K, and concluded the quarter at almost 25K. Weekly active users saw a decline from 209K to 167K, before making a slight recovery to 170K.
Overall, the performance of these leading apparel apps in terms of downloads and active users has seen ups and downs throughout the quarter. For more detailed insights and analytics, Sensor Tower's platform is the go-to resource.
