Top 5 Apparel Apps on iOS in Kenya - Q1 2024

During the first quarter of 2024, the performance of the top 5 apparel applications on iOS in Kenya showcased interesting trends in downloads and active users.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at around 727 in early January and peaking at approximately 967 by the end of March. Active users mirrored this growth, rising from 6.3K to 7.2K over the quarter.

FARFETCH - Shop Luxury Fashion experienced a spike in downloads in mid-February, reaching 188, but saw a slight decrease towards the end of March with 133 downloads. Active users followed a similar pattern, peaking at 301 in mid-February before settling at 273.

ZARA maintained a relatively consistent download rate, with a slight increase from 103 to 113 downloads by the end of the quarter. Active users showed a gradual increase, starting at 1K and reaching 1.1K.

Fashion Nova - Online Shopping had a stable performance in downloads, with minor fluctuations around the 90-125 range. Active users remained steady, fluctuating slightly around 800 throughout the quarter.

PrettyLittleThing saw a modest rise in downloads, starting from 95 in early January and peaking at 108 in mid-March. Active users were relatively stable, ending the quarter at around 591.

These insights highlight the dynamic nature of the apparel app market in Kenya. For more detailed data and insights, visit Sensor Tower.