AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Italy for Q1 2024
Discover the performance of the top 5 apparel apps on iOS in Italy during Q1 2024, including download trends and active user statistics.
During the first quarter of 2024, the top five apparel applications on iOS in Italy showcased varying performance trends. Here’s a summary of their performance based on Sensor Tower data:
SHEIN - Shopping Online demonstrated significant growth in downloads, starting with approximately 30.8K in the first week of January and peaking at around 401K in the last week of March. Active users also saw a substantial increase, beginning the quarter at 1.7M and reaching over 3.7M by the end of March.
Zalando – Online fashion maintained a steady download rate, starting with roughly 16.3K in the first week of January and ending with 12.1K in the last week of March. Active users fluctuated slightly but ended the quarter with a slight increase from 417K to 341.5K.
ZARA experienced a decline in downloads, beginning with 22K in the first week of January and dropping to around 10.6K by the last week of March. Active users showed some fluctuations but remained relatively stable, ending the quarter at approximately 120K.
FARFETCH - Shop Luxury Fashion had a mixed performance in downloads, starting at 9.5K in the first week of January, peaking at around 14.3K in mid-January, and falling to about 5.9K by the end of March. Active users saw a slight decline, starting at 47K and ending at approximately 42.2K.
Nike: Shoes, Apparel, Stories saw a gradual decline in downloads, beginning with 14.3K in the first week of January and ending with 5.8K by the final week of March. Active users showed some fluctuations, starting at 226K and ending the quarter at around 194K.
For more detailed insights and data, visit Sensor Tower.
