Top 5 Apparel Apps on iOS in Croatia: Q1 2024 Performance

The first quarter of 2024 saw interesting trends in the performance of the top 5 apparel apps on iOS in Croatia. Here’s a detailed look at the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

ABOUT YOU Outlet experienced a fluctuating trend in weekly downloads. The app started the quarter with 2.4K downloads in the first week of January, peaking at 4.1K in the second week, and then gradually declining to around 1K by the end of March. Active users followed a similar pattern, starting at 10.5K and peaking at 13.5K in the second week, before declining to approximately 10K by the quarter's end.

SHEIN - Shopping Online showed a significant increase in weekly downloads, particularly in late February, where it jumped to 3.5K. The app maintained around 2.5K downloads per week towards the end of the quarter. Active users saw a notable spike in late February, reaching 25.3K, before stabilizing at approximately 23.6K by the end of March.

ABOUT YOU Online Fashion Shop saw a gradual decline in weekly downloads, starting from 1.5K in the first week of January and dropping to just under 1K by late February. However, there was a notable uptick to 1.9K in early March. Active users showed a more stable trend, fluctuating around the 7K-8K mark, with a peak of 8.9K in the last week of March.

BestSecret had a steady but low download rate, starting at 1.5K in early January and dropping to 919 by the end of March. Active users remained relatively stable, hovering around 6K throughout the quarter, with minor fluctuations.

Zalando – Online fashion maintained a consistent download rate, starting at 1.2K and ending at 1.3K. Active users showed slight fluctuations, starting at 9.7K in early January and ending at 8.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.