Top 5 iOS Apparel Apps Performance in Ghana for Q1 2024

Throughout the first quarter of 2024, the top 5 apparel apps on the iOS platform in Ghana showed varied performance in terms of weekly downloads and active users. Here’s a closer look at each app's performance:

SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at 3.1K in the week of February 19. The app also saw an increase in weekly active users, reaching a high of 22.1K during the same week, before stabilizing around 19K towards the end of March.

FARFETCH - Shop Luxury Fashion had a gradual increase in weekly downloads, with the highest downloads at 437 in the week of February 19. Active users similarly peaked at 800 during the same week, showing a consistent upward trend in engagement.

Fashion Nova - Online Shopping maintained a steady download rate, with a slight peak of 298 downloads in the week of January 22. Active users remained stable, averaging around 1.8K throughout the quarter.

PrettyLittleThing saw a moderate increase in downloads, peaking at 245 in the week of February 19. Weekly active users showed a slight decrease mid-quarter but ended at a stable 1.3K by the end of March.

ZARA had consistent weekly downloads, with a peak of 202 in the first week of January. The app's active users showed a steady trend, peaking at 955 in the week of February 19, and ending the quarter with approximately 930 active users.

These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance of leading apparel apps in Ghana for Q1 2024. For more detailed analytics and insights, visit Sensor Tower.