AI Insights · Timothy · March 2024
Top 5 iOS Apparel Apps in France - Q1 2024
Explore the performance of the top 5 apparel apps on iOS in France during Q1 2024, including download and active user trends.
The first quarter of 2024 saw significant activity among the top apparel applications on the iOS platform in France. Here’s a look at the performance metrics for the top 5 apps in this category, based on data from Sensor Tower.
SHEIN - Shopping Online experienced remarkable fluctuations in its weekly downloads. Starting the quarter with around 51K downloads, the app saw a peak of 338K in mid-March. Active users also showed a steady rise, starting at 1.06M and reaching 1.46M by mid-March.
Zalando – Online fashion had a more stable performance with weekly downloads fluctuating between 12K and 22K. Active users peaked in early January at 364K and ended the quarter around 269K.
Nike: Shoes, Apparel, Stories saw a steady decline in weekly downloads from 19K in early January to around 10K in mid-March. Active users also decreased from 407K to approximately 296K over the same period.
ZARA experienced a decline in weekly downloads from 20K in early January to around 13K by the end of March. Active users followed a similar trend, starting at 178K and ending the quarter at around 152K.
CIDER - Clothing & Fashion maintained a relatively stable number of weekly downloads, averaging around 11K throughout the quarter. Active users remained consistent, starting at 79K in early January and ending at approximately 79K in late March.
These insights highlight the dynamic nature of the apparel app market in France. For more detailed data and insights, visit Sensor Tower.
