AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Finland - Q1 2024
A detailed look at the performance of top apparel apps on iOS in Finland during Q1 2024, including weekly downloads and active user trends.
In the first quarter of 2024, the top apparel applications on the iOS platform in Finland exhibited varied trends in weekly downloads and active users. Below is an analysis of the performance of these apps, based on data from Sensor Tower.
Zalando – Online fashion maintained a stable presence with weekly downloads starting at approximately 1.5K at the beginning of January and slightly declining to around 1.2K by early February. However, downloads picked up again towards the end of March, reaching around 1.4K. The app's weekly active users started at around 35.2K, saw a peak of 37.2K in the second week of January, and settled around 33.2K by the end of March.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, beginning the quarter at about 1.6K and dropping to around 1K in early March. A notable increase was observed in the third week of March, with downloads reaching approximately 1.5K. Weekly active users for SHEIN showed a slight decline from 35.9K at the start of the quarter to around 34.3K by the end of March.
H&M - we love fashion saw relatively steady weekly downloads, ranging from approximately 0.6K to 0.9K throughout the quarter. Weekly active users started at 25.4K in early January and gradually decreased to about 19.2K by mid-February. However, there was a slight recovery towards the end of the quarter, with active users reaching around 22.5K.
ABOUT YOU Online Fashion Shop had a modest number of weekly downloads, beginning at 447 and showing a peak of 809 in early March. The app's weekly active users started at around 7.9K and exhibited a general downward trend, ending the quarter at approximately 5.7K.
Nike: Shoes, Apparel, Stories showed consistent weekly downloads, ranging from approximately 400 to 600 throughout the quarter. The app's weekly active users started at 12.3K, experienced a peak of 12.2K in late January, and remained relatively stable around 11.2K by the end of March.
Overall, these top apparel apps showed varying trends in user engagement and downloads, reflecting the dynamic nature of the market. For more detailed insights and data, visit Sensor Tower.
