Q1 2024 Performance of Top Apparel Apps on iOS in Europe

The European apparel app scene has seen varied performance across the top contenders on the iOS platform in the first quarter of 2024. The data, sourced from Sensor Tower, presents insights into downloads and weekly active users for these fashion-forward applications.

SHEIN - Shopping Online experienced a notable increase in downloads, starting at 352K in the first week of January and surging to over 1M by the end of March. Weekly active users also showed a positive trajectory, climbing from 9.7M to an impressive 14.7M during the same period.

Next on the list, Vinted: Sell vintage clothes kicked off the quarter with 333K downloads, peaking at 430K in early February before settling at 331K by the quarter's close. Weekly active users remained relatively stable, hovering around the 6.5M mark throughout the quarter.

Trendyol: Fashion & Trends showed a steady increase in downloads, from 86K to 168K, suggesting a growing interest in the app. The weekly active users saw a slight fluctuation but ended the quarter with a modest increase from 5.8M to 6.2M.

ZARA, while starting the year with 183K downloads, experienced a gradual decrease over the quarter, concluding at 111K. Weekly active users showcased a similar pattern, with a decline from 1.3M to 1.1M.

Lastly, Zalando – Online fashion maintained a consistent download count, beginning at 131K and dipping slightly to 102K by the end of March. Weekly active users saw a slight decline from 2.4M to 2.2M.

For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and reporting tools.