AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Spain for Q1 2024
Discover the performance trends of the top 5 apparel apps on iOS in Spain during the first quarter of 2024, including weekly downloads and active user metrics.
The first quarter of 2024 showcased interesting trends for the top apparel apps on the iOS platform in Spain. Below is a detailed overview of the performance of SHEIN - Shopping Online, ZARA, Zalando – Online fashion, Nike: Shoes, Apparel, Stories, and PULL&BEAR.
SHEIN - Shopping Online began the quarter with strong weekly downloads, peaking at around 54.7K in the week of January 22. However, there was a noticeable decline towards mid-quarter, with downloads dipping to approximately 33.3K by March 11, before rebounding to 59.8K in the final week of March. Weekly active users followed a similar trend, starting at 1.2M and experiencing fluctuations before reaching 1.4M by the end of the quarter.
ZARA saw a significant drop in weekly downloads from 35.1K at the start of January to a low of 7.9K in mid-February. The app's downloads slightly recovered towards the end of March, reaching about 9.6K. Weekly active users also declined from 156.9K at the beginning of January to 103K by the end of March, with some minor fluctuations in between.
Zalando – Online fashion experienced a steady decrease in weekly downloads, beginning the quarter at 20.8K and dropping to around 8.9K by mid-March. Despite this, there was a slight increase to 9.7K in the final week of March. Active users showed a similar trend, starting at 206.8K and declining to 131.4K by the end of the quarter.
Nike: Shoes, Apparel, Stories had a more stable performance in terms of weekly downloads, starting at 15.4K and experiencing a low of 5K in mid-March, before slightly increasing to 6.2K by the end of the quarter. Active users saw a peak of 126.4K in the second week of January and fluctuated throughout the quarter, ending at 100.2K in the last week of March.
PULL&BEAR started the quarter with 27.2K downloads, but this number decreased steadily to around 4.2K by mid-March, with a slight uptick to 5.2K towards the end of the quarter. Active users also showed a downward trend from 50K at the beginning of January to 31.3K by the end of March, with minor variations in between.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
