Top 5 Apparel Apps on iOS in Germany: Q1 2024

In Q1 2024, the top 5 apparel apps on iOS in Germany showcased diverse trends in downloads and active users. Below is a detailed look at their performance.

SHEIN - Shopping Online experienced notable fluctuations in weekly downloads, starting at approximately 37.8K in early January and peaking at around 144.8K by the end of March. Weekly active users followed a similar upward trend, rising from 627K to 861K throughout the quarter.

Zalando – Online fashion maintained a more stable download pattern, with weekly downloads ranging from 24.4K at the beginning of January to a lower point of 15.8K by the end of March. Weekly active users were relatively steady, starting at 350K and slightly decreasing to 363K.

ABOUT YOU Outlet saw a peak in downloads in early January at 22.6K, then gradually declined to about 8.3K by the end of March. Its weekly active users increased from 67K to 87.8K, before slightly dropping to 73.8K in the final week of the quarter.

H&M - we love fashion exhibited a similar trend, with weekly downloads starting at 19.2K, peaking at 25.6K in early March, and ending at 16.3K. The app's weekly active users showed a minor fluctuation, beginning at 242K and ending at 241K.

Trendyol: Fashion & Trends had a varying download trend, starting at 20.4K, peaking at 27.4K mid-January, and ending at 10.5K. Weekly active users showed a slight increase from 196K to 202K over the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of user engagement with top apparel apps in Germany for Q1 2024. For more detailed analytics and trends, visit Sensor Tower.