Top 5 Apparel Apps on iOS in Colombia, Q1 2024

In the first quarter of 2024, the top 5 apparel applications on the iOS platform in Colombia have shown varying performance trends. Here’s a detailed look at their weekly downloads and active user metrics, with data sourced from Sensor Tower.

SHEIN - Shopping Online saw fluctuating weekly downloads, starting the quarter strong with approximately 14.4K downloads in early January and peaking at around 17.6K downloads in the final week of March. Active users for the app hovered around the 160K-170K range, starting at 170.6K and ending the quarter at 164.5K.

adidas: Shop Shoes & Clothing experienced consistent weekly downloads, beginning with about 3.7K in early January and reaching around 4.4K by the end of March. The app's active users showed a slight increase, starting at 26.1K in the first week of January and rising to 29.1K by the end of the quarter.

Lyst: Shop Fashion Brands had a mixed quarter in terms of downloads. Beginning with roughly 4K downloads, the numbers dipped to a low of about 893 in mid-March before slightly recovering to 1.5K at the end of the quarter. Active users followed a similar trend, starting at 6K and ending at around 4.7K.

FARFETCH - Shop Luxury Fashion showed relatively stable download numbers throughout the quarter, with initial downloads at 2.6K and closing the period at approximately 2.6K. The app's active users began at 4.8K in the first week of January and reached 4.8K by the end of March.

ZARA had a varied performance in downloads, starting the quarter with 3.7K downloads, dipping to around 860 by mid-March, and concluding with 1.1K downloads. Active users saw a slight decline from 11.6K in early January to 8.4K by the end of March.

These insights highlight the dynamic nature of the apparel app market in Colombia. For more detailed analytics and trends, visit Sensor Tower.