AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Chile for Q1 2024
Discover the performance trends of the top 5 apparel apps on the iOS platform in Chile during the first quarter of 2024, including weekly downloads and active users.
During the first quarter of 2024, the top 5 apparel apps on iOS in Chile showed varied performance trends in terms of weekly downloads and active users. Here’s a breakdown of their performance:
SHEIN - Shopping Online saw a significant decline in weekly downloads, starting at around 26.5K in early January and dropping to approximately 9.2K by late March. Active users fluctuated throughout the quarter, peaking at around 727K in the second week of January and closing the quarter at roughly 666K.
adidas: Shop Shoes & Clothing experienced a steady increase in weekly downloads, starting from 3.5K in early January and rising to about 6.9K in mid-February before stabilizing around 3.8K towards the end of March. Active users showed a notable peak at around 34.7K in mid-February, with fluctuations ending at approximately 29.1K in the last week of March.
FARFETCH - Shop Luxury Fashion had modest download numbers, starting at 1.7K in early January, with minor fluctuations and ending at around 1.7K in late March. Active users were relatively stable, peaking at approximately 3.5K in early January, and closing the quarter at around 3.3K.
ZARA maintained a consistent download rate, beginning at 1.4K in the first week of January and ending at about 1.4K in the last week of March. Active users showed a slight decline from around 11.3K in early January to approximately 10.4K by the end of March.
Fashion Nova - Online Shopping had lower download numbers compared to others, starting at around 843 in early January and ending at approximately 612 in the last week of March. Active users remained relatively stable, fluctuating around 3.2K throughout the quarter and ending at about 3K in late March.
For more detailed insights and trends, visit Sensor Tower.
